Should we Support Independent Businesses in the Fight Against Monopoly Capitalism?

The evils of capitalism are often portrayed through huge, transnational corporations, exploiting resources and enslaving workers. Apple, Gap, Samsung and various other brands that have become commonplace in western society are all examples; when people think of the problems capitalism causes, these seem to be the ones that get the blame.
There’s good reason for this, as it is these companies that perpetuate injustices so profound that they disgust many across the political spectrum. Largely based in developing countries, they employ labourers to work in appalling conditions for very low salaries, driving the economies of developed nations. Yet, if we’re trying to undermine these companies and the economic monopolies they create, is it sensible to turn to small, local businesses instead?

Businessmen of this kind actually occupy a class of their own; the petite bourgeois. It comprises people like shopkeepers and local entrepreneurs, and lie sandwiched between the bourgeois and proletariat. At first, it might seem sensible to turn to them for the essentials, even if it only means going to an independent cinema, or buying your eggs from local sources now and then. But what if I told you that, by avoiding the corporate giants, by trying to starve them of their consumers, you’re only resisting the inevitable.

It is a theory rooted in Marxism that the petite bourgeois will eventually vanish, swept up by the bourgeois and the proletariat respectively as monopoly capitalism dawns, meaning small businesses will eventually give way to larger ones. We’re already seeing this trend occur today, as increasing globalisation allows companies to expand across the globe, and we can sensibly conclude that it shall continue to occur until the death of small-scale capitalism. I’m not saying that it’s pointless to buy from local sources – it’s definitely the morally better option – yet if you’re doing it to undermine larger corporations, you’re trying to dam a torrent with stones.

The Commercialisation of Communism

Best part about them: Made in China

Best part about them: Made in China

East German Postcard One

Cuban Revolution T-shirt

East German Postcard Three

Since everything I’ve posted so far is fairly dense, I thought I’d post something slightly more light-hearted. It would make a perfect opportunity, I’ve decided, to address an issue that’s been on my mind lately: if communism exists to dismantle the capitalist mode of production, and tear down every corporate empire on the face of the earth, then when and why has communist imagery found its way into the market?

The jokes surrounding Che Guevara T-shirts are an example of the extent to which this is happening, yet the printing and selling of these T-shirts, whilst perhaps so, well, blatantly wrong to have attracted attention, is not the only example. The market today is full of these products, from Commie Mints to Maoist messenger bags, and they’re not always where you’d expect. Whilst the postcards shown above were bought from the DDR Museum in Berlin, the T-shirt came from a village market in the south of France, the mints from a branch of the sweet shop Candy Hero.

The deliberate commercialisation of such icons is actually just the start, for images such as the red star have been sold in a subtler way, probably without deliberately selling the communist associations it has. It just goes to show the variety of meanings these images can posses, all depending on the person viewing them: even to the extent at which it becomes a corporate branding technique and an icon used by anti-corporatist revolutionaries.

San Pellegrino Bottle

Yet what really puzzles me is how the capitalist world can endorse communist imagery in such a way. Yes, it’s joked about, but not in a way that seems nearly sufficient given what the industry is actually doing. It also seems as if, by promoting the ideas of revolution, even in the shallowest sense possible, the capitalists are advertising the struggle against capitalism itself, yet I think the manufacturers (who would probably rather view themselves as someone simply building their own business and making a living, rather than a link in the global capitalist network) are probably too short-sighted to care.

In any case, I certainly believe that whoever has managed to pull this off deserves a reward. Nothing in the communist world, not even the Stalinist regime of terror and political repression, claiming to act in the interests of socialism – and thus humanity – has managed to get away with such blatant irony. Those behind the manufacturing of these products have exemplified something fascinating: they have clearly demonstrated capitalism’s remarkable ability to sell you absolutely anything, even the face of its greatest opposition.

The photo featuring the San Pellegrino bottle was provided by Фёдор Гусляров of Wikimedia Commons. Below is a link to the photo (first) and its license (second):

http://commons.wikimedia.org/wiki/File:SanPellegrinoBottle.jpg

http://creativecommons.org/licenses/by-sa/2.5/deed.en